Independent certification for video creators
We audit creators on YouTube, Instagram and TikTok against a public standard, using real evidence over a fixed 90 day period. Creators who pass receive a certificate with a public record that anyone can check.
Check a certificate
The registry is the only source for the status of a certificate. If a certificate ID you were given is not found, the certificate is not valid. A name search finds creators who chose to be listed.
What a certificate means
A certificate says one thing. A named creator was audited against a public standard over a stated 90 day period, and the evidence for a random sample of their videos supports the tier shown.
It does not say that no AI was ever used outside the sample or after the period. It does not say the creator is right, or good at what they do. And it stops meaning anything the moment the registry shows the certificate as expired, under review or removed.
Human Made
No generative AI in the script, research, voice, face, footage, music or thumbnails. Helper tools such as captions and noise removal are declared. Full rules
Human Led
A real person presents and makes the work. AI may help with research, music and thumbnails if declared and labelled. Never AI avatars, voice clones, dubs or face swaps. Full rules
Verified creators
Creators are listed here as they complete their audit.
A creator appears only after a completed audit, and only if they agree to be listed. Every entry links to its public record.
How an audit works
- 1
Apply
Tell us about your channel. We reply by email.
- 2
Prove who you are
An ID check, a short code in your channel description, and a live session.
- 3
Send evidence
Original files, project files and script drafts for the videos we select. You do not choose them. You have 10 business days for each request.
- 4
We review
A trained auditor checks the evidence against the standard.
- 5
You respond
You see the findings before anything is decided, and have 7 days to reply.
- 6
Decision
We issue a certificate and its public record, or explain exactly what was missing.
The standard
Everyone is checked against the same ten things. Each has named evidence, a pass rule and a fail rule, all published in the standard.
- C1Identity
- The named person is real and is the person in the videos.
- C2Channel control
- You control every channel in the application.
- C3Live presence
- You can perform as the person on screen, in real time, unscripted.
- C4Script authorship
- The ideas and words came from you, not a text generator.
- C5Original footage
- The visuals were filmed by you, not generated or passed off from elsewhere.
- C6Human editing
- A person assembled and finished the video.
- C7Real voice and face
- Every voice and face is a real recording, not cloned, swapped or lip synced.
- C8Disclosure
- All AI tools and helpers are declared, and the declaration is true.
- C9Consistency
- The videos we sampled represent the whole 90 days.
- C10Conduct
- You have not faked evidence or impersonated anyone in connection with this mark.
Governance
A certificate is only worth what stands behind it. These are the rules we work under, and they apply to every audit.
- Independence
- Auditors declare any link to the creator they review. Fees are fixed in advance and never depend on the result.
- Second review
- Any refusal is reviewed by a second auditor who did not work on the file.
- Random sampling
- A random draw, not the creator, chooses which videos are examined, and the seed is recorded.
- Appeals
- In two stages: a re-review by a different auditor, then a panel that includes outside professionals.
- Public removals
- A removed certificate is listed in the registry with a short reason code, never with free text.
- Evidence handling
- Evidence is kept in private storage that only our auditing team can open. We keep no copies of identity documents. Evidence files are deleted 24 months after the certificate ends.
- Stated limits
- We never describe a creator as guaranteed free of AI. Every certificate states its sample and its period.
The full detail is in the standard, and every removal is visible in the registry.
Questions
Do you detect AI in my videos?
No. We look at how the work was made: original files, project history, scripts and a live session. We may run detection tools for a second opinion, but a detector score alone never passes or fails anyone.
What happens if I do not pass?
You get a written explanation. If the gaps are small, you have one chance to fix them and be re-tested on a new random sample. We never publish failed audits.
How do appeals work?
In two stages. First a different auditor reviews your whole file. If you still disagree, a panel that includes outside professionals decides. The procedure and its time limits are part of the agreement you receive before an audit starts.
What happens to my footage and ID?
Evidence is kept in private storage and only the auditing team can open it. We do not keep copies of identity documents, only the result of the check. Evidence files are deleted 24 months after your certificate ends, though the hashes in the public index stay. Your files are never published.
How long does a certificate last?
Twelve months, with a spot check around month six. It can be removed if we find undisclosed AI use, and removals are listed publicly with a short reason code.
What does it cost?
Fees are set by follower count and fixed in writing before any work starts: USD 400 under 10,000 followers, USD 1,150 from 10,000 to 249,999, and USD 3,750 from 250,000. Early applicants are offered their first audit at no charge.
Tell us about your channel. It takes a few minutes, and you do not need to send any files yet.
Apply for an audit